Wrist war: Apple Watch did not knock knocking on the door of fashion?

Lead: 9.9 Apple press conference to launch Apple Watch, an unprecedented invited, including "VOGUE", "Bazaar", including many high-end fashion media, unfortunately, Apple did not conquer the fashion editors who watches from the fashion aspect. So the media view: Apple Watch decide the fate of not function, but Devil Wears Prada, Anna Wintour. Apple Watch did not knock knocking on the door of fashion, to see how bloggers say?

　　Stylish man in the eyes of Apple Watch: 

Fashion critic Suzy Menkes: from fashion perspective, it looks more neutral: neither particular fashion, it will not objectionable. I guess, digital enthusiasts should be more like this watch than the artists. 

Conde Nast Group CEO Jonathan Newhouse: New Apple watches opened "techno luxury" (Technology luxury) trend, the convergence of technology and fashion, the technology into luxury. 

"Bazaar" global fashion director Carine Roitfeld: admire its advanced technology, but for aesthetic considerations he will not wear this watch. 

VOGUE China magazine editor Tommy: Now little man wearing a watch to see the time, mostly on behalf of Swiss watches identity and taste, while wearing the watch is for Apple to make life more convenient features and attractive design. Swiss watch and apple table does not conflict. 

GQ reporter Daniel Dumas: You definitely should not order it and take off your Rolex, Apple is very much hope that after you have worn Apple Watch never tolerate other tables, but we do not think it will happen. 

InStyle fashion news editor EricWilson: Apple Watch will be a symbol of social status, but the flexibility and unique interpretation is too general, is more suitable for men to use. 

British Vogue magazine editor AlexandraShulman: Apple Watch is the perfect fusion of function and design, users need is this so amazing and smart and efficient new stuff. 

Marie Claire reporter Lea Goldman: We will see, and now the whole fashion world to the wave of wearable devices are quite looking forward to, who knows? Probably Apple will soon follow suit designer Marc Jacobs, Valentino sort of cooperation. At that time, Apple Watch does not want fashion immune. 

Watch Gangster eyes of Apple Watch: 

Watch Head LVMH Group Jean-Claude Biver: This watch is not attractive. It is too feminine, and it looks just like smart watches already on the market similar. To be honest, it looks like they are newly recruited students out of the same design. 

Parmigiani CEO Jean-Marc Jacot: high-end customers will buy Apple Watch, because it is Apple-made products, but they will not stop buying classic watches. Customers will also have these products. 

Vontobel watch industry trader Rene Weber: This (Apple Watch) is the first convincing smart watches, we believe it will affect the entire watch industry, but mainly affects the low-end price of the watch. 

When President Alan Spinedi promise: From the design point of view, you can not say who is a watch on your wrist up to the iPhone (mobile Internet). When people travel might like to wear, but when it comes to the party, it will never go out you want to wear a watch. 

Nick Hayek, Swatch president: Millions of people are beginning to think of something to wear on the wrist. This will create new opportunities for the watch industry, will sell more watches. 

Online watch magazine Hodinkee editor Benjamin Clymer: streamlined in appearance, attention to detail, the simple but exquisite craftsmanship, traditional watch any one can not be compared with the price of Apple Watch. I believe that good design should not affect the daily lives of consumers, if you wear Apple Watch, then wear a shirt cuff when it is difficult to wear, Apple considered inadequate in this regard. But, I've never seen people who love beautiful things long-term wear smart watches. 

1.Apple Watch how fashion? 

Grid-known: the appearance of moderation

　　Overall quite satisfactory appearance of the table body, personally think the entire table only the most worthy of criticism, is that two-button, there is suspicion "superfluous" in. In particular, the key is that this is also designed to become oblong, in harmony with the body style, but with retro crown tune. 

From the fashion point of view, functional accessories too trendy and always on the verge of ugly, AppleWatch look very moderate, up is not distasteful. Even in the case and take pains, you actually understand: in fact, Apple Watch on a style, a specification.

　　As a fashion tide things look, Apple Watch on really great guy. Minimalist design style, smooth lines and even digital font case I liked, can not help but think of the early years of wear Rado design, all seem very futuristic feel. 

Interestingly, said to be very rich Apple Watch interchangeable strap design, and this brings me think looks exactly the same as pulling the phone shell iphone earphone plugs and even other neighboring industries, dispensable shell child are so popular these days, not to mention the missing strap! Strap may not play tricks to play a little two, only to say that Apple Watch is a potential that comes with people willing to jump into the pit of shares. 

2. How to conquer the fashion world? 

LADYMAX: First conquer Monster?

　　Apple has invited an unprecedented number of fashion circles attended the conference, but unfortunately, not very Qiaode fashion media on Apple Watch. So the media that: Apple Watch decide the fate of not functional, but the Devil Wears Prada Wendt. Although this is an exaggeration, but basically say, Apple watches on in the fashion and not the first time to conquer the industry. 

To watch all kinds of clothing, including Apple popular, cost-effective indicators basically did not like the sense that it requires over three off: First, designers are willing to give it a place in their design programs; second, the fashion media is willing to promote it; and finally, it will not be too challenging aesthetic of the public, the media and consumers are willing to follow the guidance of the store to buy it. And according to the distribution of power in fashion circles, the media in the middle of living in the key chain: Wendt led by a group of media editors, designers decided whether to meet with the public key node enters the channel. 

Engage machine Brother: fan driven by the star effect

　　As long as the fashion media are willing to push Apple Watch, agree it is consistent with all previous fashion all the elements of a single product, then Apple Watch wants not to be sought after is also difficult. Apple Watch pushing the mainstream fashion media, then certainly attracted to a number of entertainment stars, and every entertainers will lead a group of fanatical fans to buy their own, which is popular culture. When you find that most of the people around are beginning to use Apple Watch, you have no reason not to wear it? 

Science and technology circles views on Apple Watch, often in a rational analysis, so be functional especially valued, I used to buy this stuff doing? But obviously, cognitive fashion circles for Apple Watch is to see it looks good or bad, whether we can match my everyday clothes, Perception is much greater than rational judgment. Each time ever popular fashion items, and Perception are far greater than rational judgment. 

3. Does the Swiss watch industry have an impact? 

LADYMAX: two do not conflict

　　Apple Watch more inclined to wear during the day, in the device worn by sports or when, while classic watches in more formal occasions can also be worn. Smart watches also needs to be charged, so Apple Watch is actually not as worn at all times like a classic watch. Swiss watch and apple table does not conflict. 

Although single in aesthetics, Apple could never beat the traditional watchmakers, but if one day, for consumers to wear Apple Watch the functional value has become so attractive (and addictive), it is likely win a limited war on the wrist. 

Flowers: 30000 within the basic watches will be affected

　　First, the market will certainly be facing two overlap, the future of this overlapping surfaces may also expanded, but in the foreseeable future (5-10 years), smart watches, the latter can not wash hands. 

Second entry level, especially within the 30,000 range watch market will be affected. Apple WatchSport will be less than 5000 yuan and mechanical watches for the market, as the precious metal version of Apple WatchEdition, will erode the territory million class mechanical watch, wait until third-party tuning with major luxury brands to launch the corresponding peripheral, less than 30,000 of Swiss watch basic models are affected.